1. They identity a simple goal.
2. Embrace a simple design.
3. Using the 'Hook Canvas'.
4. Identifying Retention Opportunities.
1. Cue: The cue triggers your brain to initiate a behaviour. It is a bit of information that predicts a reward.
2. Craving: they are the motivational force behind every habit. Without some level of motivation or desire without craving a change we have no reason to act. What you crave is not the habit itself but the change in state it delivers.
3. Response: The response is the actual habit you perform, which can take the form of a thought or an action. Whether a response occurs depends on how motivated you are and how much friction is associated with the behaviour. If a particular action requires more physical or mental effort than you are willing to expend, then you won't do it. Your response also depends on your ability. It sounds simple, but a habit can occur only if you are capable of doing it.
4. Reward: the end goal of every habit. We chase rewards because they serve two purposes: (1) they satisfy us and (2) they teach us.
"Behind every screen on your phone, there are generally like literally a thousand engineers that have worked on this thing to try to make it maximally addicting".
"If you don't give your brain time to catch up with your impulses,you just keep scrolling."
"Suddenly, I thought I'm actually also kind of addicted to the feedback." Ms Pearlman.
"Exploiting a vulnerability in human psychology". Sean Parker.
"It's as if they're taking behavioural cocaine and just sprinkling it all over your interface and that's the thing that keeps you like coming back and back and back".